UX research provides a window into your customers’ world, eliminating the guesswork from how to create the best possible user experience.
Traditionally, businesses focus on appearance, functionality, price and timelines when they are developing new products or improving their existing products.
However, to create groundbreaking user experiences, you need to know how users think, feel and interact with your product. We help you get inside your customers’ minds to gain the insights and evidence you need to make the right decisions to ensure your user and business goals are aligned.
We use a process of discovering the behaviours, motivations and needs of your customers through observation, task analysis, and other types of user feedback. It can involve working directly with members of your target audience through UX testing sessions, remote session observation using digital tools, surveys to collect user feedback and many more UX research methods and techniques.
We run a one to two-week UX research sprint, depending on scope.
A typical UX workshop agenda will include:
We create a UX research report, which gives you one source of truth. This includes:
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