Zenitech About Us

We create technology to transform businesses

3 members of Zenitech team standing at a desk looking at a laptop

Get to know us

Zenitech was founded on the principle that delivering the right technology for a business can be done to exceptionally high standards, at a fast pace, without costing the earth. We don’t just deliver a product to your brief. We start by analysing what outcome you want to achieve, and we create the technology to deliver it.

We work in partnership with our clients, treating your business as we would our own. If there is a better, more cost effective and faster way to hit your goals, we’ll find it.

That’s why our clients come back to us again and again and our Net Promoter Score is 77.3 as opposed to the industry average of 35 for other technology companies.

Our team of brilliant designers, engineers, analysts and project managers are responsible for the technology that powers some of the most exciting challenger brands as well as more established enterprises.

Headquartered in the UK, we’re ready to partner with you to transform your business.

Zenitech Palm hand up

Evolution, Innovation & Partnership

The three pillars at the core of our approach are Evolution, Innovation and Partnership. Zenitech technology evolves your business, setting you up for the future. Our teams work in partnership with you to deliver the right outcome for tomorrow, not just a solution for today.

EVOLUTION as a Strategy

Digital evolution fuels business growth. It's the biggest priority to keep your business competitive and relevant into the future. It must be sustainable; even small incremental changes can make a real impact, and facilitating continuous incremental change minimises disruption to the business.

INNOVATION as a Process

If you are constantly innovating, you are constantly growing. Thriving businesses build innovation into their processes, until it's part of their DNA. Innovation means thinking differently, challenging the status quo, finding improvements, and continuously developing. That means having systems designed to support that change.

PARTNERSHIP as a Mindset

Technology doesn't just support business, it drives business. We work in partnership with our clients to solve complex business challenges, and that takes trust on both sides. It’s not enough to deliver ad hoc software; businesses which thrive, do so with a long-term, strategic technology partner that approaches your business as it would its own.

Meet our founders

Our founders, Edward Batrouni and Christopher Lacy-Hulbert, have first-hand experience in building transformational technology for brands such as Betfair and Yahoo! They wanted Zenitech to break the mould of the traditional ‘body shop’ technology providers whose business models rely on selling the maximum number of people for the longest possible contract.

They knew that what companies need is insight, advice, and amazing delivery that looks at the solution the business needs, rather than simply selling a product.

Chris sat on bench blue shirt
Chris sat on bench blue shirt

Christopher Lacy-Hulbert

Founder and Joint-CEO

Christopher’s background is technology. Before founding Zenitech, he was Director of Engineering at Yahoo! and Head of Sports Technology at Betfair. At Yahoo!, he led the teams that built mobile products such as Yahoo! Fantasy Sports, Yahoo! Finance and Yahoo! Video, as well as the native/mobile elements of Yahoo!’s global advertising network. At Betfair, he led international teams across three territories, and was responsible for the technology group which generated annual revenues in excess of £200m. Christopher is also a musician and composer, and a champion of driving creativity in business. He is based in the UK. LinkedIn Logo Icon

Christopher Lacy-Hulbert

Founder and Joint-CEO
Ed sat on a chair blue shirt
Ed sat on a chair blue shirt

Edward Batrouni

Founder and Joint-CEO

Ed has significant international experience in technology development, consulting and execution, having worked with public companies, pioneering start ups and international businesses. He has direct client-side experience of building innovative technology from his time as Betfair’s Senior Commercial and Technology Outsourcing Head, and before founding Zenitech, he was a Business Head and Associate Director at Capgemini, leading the media, entertainment, leisure and telecoms divisions. He is also a mentor with Intelak, a technology and innovation hub based in Dubai, where Ed is based. LinkedIn Logo Icon

Edward Batrouni

Founder and Joint-CEO

Meet more of our people

Matt Long Grey jumper
Matt Long Grey jumper

Matt Long

Chief Financial Officer

Matt is a qualified Chartered Accountant with over fifteen years’ board-level experience as a Finance Director, Commercial Director and Chief Financial Officer, in both SME and plc environments. Matt trained with PwC and has spent most of his post-qualification career working within marketing and communications businesses, where people are the most important asset. He therefore has a deep understanding of how people-based businesses work, and the importance of strong relationships and communication in driving financial success. Matt is currently Chairman of a local junior football league, and has previously been a school governor and winner of the Brightside Trust Industry Mentor of the Year. LinkedIn Logo Icon

Matt Long

Chief Financial Officer
Lucy selfie red glasses
Lucy selfie red glasses

Lucy Dodd

Chief People Officer

As our Chief People Officer, Lucy believes in putting people at the heart of the business. She is passionate about providing an environment where people can thrive and feel part of a community. As someone who wears her heart on her sleeve she actively encourages people to bring their whole selves to work. Lucy happily shares with the team what matters to her most…her dog! Alfie regularly appears in meetings and can often be heard barking at the postman in the background. She is a family-first person who can often be found outside walking, reading and laughing. LinkedIn Logo Icon

Lucy Dodd

Chief People Officer
Mark Crosbie-Smith wearing black jumper with guitar in background
Mark Crosbie-Smith wearing black jumper with guitar in background

Mark Crosbie-Smith

Head of Customer & Digital

Mark knows first-hand what it’s like to design and deliver an outstanding user experience. Originally a client of Zenitech’s, he joined the team when he was inspired by the way Zenitech delivers for its clients. Now, he heads up the Digital Practice, delivering transformational product innovation and user experiences for Zenitech’s clients. He’s a former graphic designer who got into software development designing the UX for the first-ever streaming music service to mobile for Omnifone, and he’s worked with brands such as Formula 1, Brylcream/David Beckham and the BBC. Mark is a true Apple fanboy (he created his first digital design on a Mac Classic in 1991), a devotee of Liverpool FC, a keen sportsman (although he says his tennis is terrible) and an enthusiastic musician & film-maker. LinkedIn Logo Icon

Mark Crosbie-Smith

Head of Customer & Digital
Laimonas standing in office crossing arms
Laimonas standing in office crossing arms

Laimonas Krivickas

Regional Director

Laimonas is a director at Zenitech, heading up the Lithuania team in Vilnius. He came to Zenitech after 10 years at IBM, managing complex IT projects – something he knew he wanted to do from when he was at University. Today, he is responsible for the fast-growing Lithuania hub, leading and developing Zenitech’s team of developers and responsible for client delivery. He is driven by a passion to inspire others in the way he was inspired by leaders early in his career, building a culture based on respect and continuous growth, that is open and encourages people to challenge and innovate. LinkedIn Logo Icon

Laimonas Krivickas

Regional Director
Lithuania
Ruxandra Banici stood wearing a white blouse and blue jacket
Ruxandra Banici stood wearing a white blouse and blue jacket

Ruxandra Banici

Head of Delivery

When Ruxandra was in the second grade at school, she went to a computer club and became totally mesmerized. And so her passion for technology began! Roll on a couple of years and she was fascinated by computer games that were loaded from a cassette that made strange noises. Fast forward 30 years and she has worked in a range of roles across engineering and management, and is driven by curiosity and the need to understand and learn every day. Outside of work she is a book hoarder despite her dust allergy, and an avid swimmer with a penchant for buying new swim gear and accessories. LinkedIn Logo Icon

Ruxandra Banici

Regional Director
Romania
Gabor wearing a blue shirt
Gabor wearing a blue shirt

Gabor Fauszt

Regional Director

Gábor’s background in international IT market analysis and consulting paved his path towards sales and management roles. Gabor has over 15 years of experience in technology, business, and leadership roles including a decade in regional positions at IDC. He further strengthened his consulting background by establishing a successful system integration and consulting division at leading machine translation software player MemoQ. Gábor holds degrees in International Relations, Marketing and Diplomacy and speaks 3 foreign languages. Besides work, Gábor enjoys learning new things about business and international relations as well as travelling with his family. LinkedIn Logo Icon

Gabor Fauszt

Regional Director, European Head of Sales
Hungary

We value

Community first

Brilliant people are at the heart of who we are, both in our Zenitech team and our clients’ teams. Community to us means creating the right environment for our teams to thrive, so they can do amazing work in partnership with our clients.

Consistent growth

We focus on consistent, sustainable growth – for our business, for our clients, and for our people.

Effective partnership

We work with our clients to get under the skin of the business, focusing on the outcome you want, thinking around the problem to create the right solution to take your business forward. We share the load with our clients, de-risking change, and building trust between our clients and our teams. We treat your business as if it was our own.

Simplified process

Everything we do is designed to reduce complexity. We develop processes to help us be more effective and creative in our work, so we can focus on what really matters to our clients and to our business.

Diversity, Equity, Inclusion, and Belonging

At Zenitech, our commitment to Diversity, Equity, Inclusion, and Belonging (DEIB) is at the heart of everything we do. We believe that a diverse and inclusive environment is essential for fostering innovation and success. Our efforts go beyond fulfilling a corporate responsibility; they reflect our core values and our belief in the power of diverse perspectives.

We are proud to share our comprehensive DEIB statement, outlining our strategies and commitments to creating an equitable and inclusive workplace. This commitment is a key part of our identity, shaping our work, collaboration, and growth as a team and community. 

Zenitech Hexagon - green, red and an image of two zenitech employees
Zenitech Hexagon - green, red and an image of two zenitech employees
Hand typing window looking over skyscraper city scape

Talk to us about how we could help transform your business