The purpose of design is to facilitate interaction with your customers, whether they’re making a purchase, registering an account, or playing a song. Each interaction fulfils a user need and validates the existence of the product or service.
While there are many intuitive metrics to tell you when a design is successful, it’s less easy to figure out where a design fails.
Consistency in design has a huge influence on a customer’s experience. It means the company is expressing itself consistently across all channels. The customer knows where they are, and what to expect from the brand.
Streamlining the design can make the product or service more usable, maximise business conversion and increase user engagement.
Zenitech’s design audit covers websites, web apps, mobile apps, comms and any other points where your customers interact with your business.
In a nutshell, we check the quality of the designs, the products, the user experience and the overall strength of the company’s brand by:
This approach improves the design for both existing and new customers.
|1||Define measurable objectives, e.g. audit goals, ROI, expected value, etc||1 day|
|2||Agree realistic timeline and budget||1 day|
|3||Time to gather materials and insights into product or service decisions||1 to 5 days|
|4||Perform audit with customer||1 to 4 weeks|
|5||Design audit report||1 to 2 weeks|
We typically work with people in the following roles to deliver design audits:
After the design workshop, we deliver a detailed report covering:
Concluding the design audit, we will:
Once the audit is complete, we can work with our clients to address any issues highlighted by the report.
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