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Product optimisation, analytics and Conversion Rate Optimisation (CRO)

Product Optimisation | Workshop

When you are looking to build on an existing, successful product the challenge of how and where to focus your attention can seem daunting with either too many choices or, not enough that seem to make a difference.

Zenitech’s product optimisation, analytics and CRO workshops offer something different. Working with your organisation’s key stakeholders and SMEs, we will help you create meaningful backlogs, plans to achieve optimum CRO and help you create added on features that users love, returning maximum ROI, in the shortest time possible, most often a single day.

The challenges

  • A stable and in-life product can often have an uncertain direction as there can sometimes be no obvious uplift path to accelerate business growth. Often, Product Managers and SMEs can’t see the wood for the trees, leading to a lack of vision or business steer.
  • Stable products can become complacent products. The pressure to focus on the ‘next big thing’ can mean you miss the genuine upgrade paths in front of you.
  • It can be difficult to make sense of customer feedback, leading to uncertainty around interpreting and making use of this extremely valuable data.
  • Sometimes there is zero customer feedback, making it very hard to get started. This could be the result of a lack of tooling, process or lack of customer engagement.
  • A stable product can be ripe for disruption, especially from well-funded new market entrants.

Benefits of the Zenitech approach to those challenges

Zenitech’s engaging product optimisation and CRO workshops will lead to:

  • A backlog or roadmap of features with growth targets.
  • Tuition of how to interpret customer feedback and use it to its fullest.
  • An actionable plan with a clear SWOT that helps you get clarity on product direction.

Workshop Agenda

The exact scope of a workshop or engagement will depend on your organisation’s uniqueness, but as a guide an agenda could include:

  • Demos of the existing products and systems in place
  • Product vision definition
  • User roles, known pain points and goals
  • Exploration of existing data collection toolset
  • Deep dive into all known qualitative and quantitative customer data
  • Aligning pain points to tangible metrics
  • Technical constraints, risks and issues planning

Key Deliverables

Following a detailed workshop, we will:

  • Work with you to create an action plan to maximise the optimisation of your existing product set.
  • Advise on the right tooling, or use of the right tooling in order to gather customer feedback.
  • Create a roadmap of improvement items with real business value, based on customer need.
  • Define a team structure that is set up for success for future optimisation and CRO work streams across product, marketing and technology.
  • Advise on how to run meaningful CRO.

For more information and pricing for a Product Optimisation Workshop

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