Entertainment
The entertainment sector is being reshaped by mobile dominance and AI integration. Mobile has shifted entertainment from destination to on-demand, while AI has moved from experimental to essential, now influencing the vast majority of user experiences across gaming, gambling, and music streaming.
Zenitech is helping its customers to adapt and develop solutions that will enable them to embrace this new reality.
Common challenges
Content integrity and quality control
Gaming platforms face cheating and exploitative content; gambling operators battle bots, fake accounts, and fraud. AI-powered detection systems identify suspicious behaviour in real-time, analysing patterns at a scale and speed, no human moderator can match. Data analytics establish what legitimate engagement looks like, making outliers immediately visible.
Consumer protection and responsible engagement
European operators face tightening regulation and growing pressure to protect vulnerable users. Zenitech helps companies meet these obligations head-on, using AI to monitor player behaviour, apply predictive analytics for responsible gaming interventions, and building bespoke identity and cross-border compliance solutions.
Regulatory compliance across fragmented jurisdictions
Operating across the UK, EU, and beyond means navigating hundreds of overlapping, constantly shifting regulatory requirements, from licensing and age verification to taxation and content moderation. Non-compliance risks heavy fines, licence revocation, and market exclusion. AI-powered RegTech (such as AskGenie) tracks regulatory changes in real-time, flags compliance gaps, and keeps platforms ahead of the curve.
What we're watching & why
Gaming and gambling platforms are deploying AI personalisation, immersive VR, and real-time behavioural analytics, but the real challenge isn’t just engagement, it’s trust. As mobile-first experiences dominate and AI moves beyond basic recommendations, platforms must balance commercial goals with genuine user protection.
We’re active in this space because:
- It's transforming player experiences — AI-curated content, accessible VR, and cross-platform ecosystems are blurring the lines between gaming, gambling, and social entertainment. Maintaining integrity requires fraud detection and anti-cheat systems that operate at machine speed.
- It's redefining responsible engagement — Predictive analytics can spot at-risk behaviour before harm occurs, triggering automatic cooling-off periods or spending limits. Mobile-enabled controls give users and regulators unprecedented visibility, building the foundation for sustainable rather than extractive entertainment.
- It demands regulatory leadership — Fragmented multi-jurisdictional compliance is a major operational burden. AI-powered RegTech must enforce geographically-specific controls, stake limits, age verification, content restrictions, automatically and seamlessly, while maintaining audit trails that satisfy increasingly stringent scrutiny.
Explore some of our contributions
SIS - Transforming a legacy business for scale and growth
Explore how global sports betting content provider SIS transformed from a legacy business into a 24/7 digital service, scaling its operations, increasing its customer base, and breaking into new markets.
For more than 35 years, SIS has provided short-form betting content, including video and data feeds, to online and retail bookmakers across the world.
Transforming outdated systems for a leading computer entertainment brand
In the 1990s, a major entertainment company built a then state-of-the-art Oracle Exadata-based operating system to manage all of its sales, finance and operations data at a cost of millions each year.
By 2018, it was creaking. It was an unwieldy structure running a sprawling set of around 50 applications, many of which were out of date or unused.
An 18-month transformation project reduced costs and increased efficiency.
Talkin ’bout a revolution in the music industry
Find out how Zenitech transformed user experience and provided powerful business insights to a leading music services enterprise.
Using Agile methodology, our talented community developed KAT, a powerful data analytical tool that allows Kobalt to analyse accurately the demographic statistics of their clients. This empowers Kobalt to know how effectively their clients are performing by collecting important user-data such as the volume of the most played music tracks, location downloads, gender and age of the listeners.