Web-based AR/VR experiences: Revolutionising digital business models

Traditional AR and VR technologies have typically required specialised hardware and standalone apps. Today, however, innovative web-based solutions, powered by frameworks like WebXR and Three.js, are transforming how we engage with immersive content. By simply opening a browser, both businesses and end users can explore high-impact, scalable AR/VR without the need for expensive or proprietary gear.

This whitepaper, the last part in our ‘Emerging Trends in Tech’ series, explores how web-based AR/VR is reshaping industries—delivering engaging experiences while cutting costs and streamlining operations.

• Frictionless Access – Easily deploy and update immersive experiences that function across multiple devices—no dedicated software installations needed.
• Real-World Impact – From virtual product visualisations in retail to remote surgical simulations in healthcare, web-based AR/VR is driving deeper engagement and operational efficiency.
• Performance & Security – Overcome challenges like latency and data privacy with optimised frameworks and robust encryption methods tailored to immersive interactions.
• Strategic Advantage – Stay competitive by incorporating web-based AR/VR into your broader digital transformation strategy—future-proofing your offerings and delighting customers.