Faster time to revenue
A leading affiliate marketing platform designed for publishers automates affiliate commerce content and manages relationships with over 55,000 merchants globally. Operating at that scale demanded robust, scalable solutions to handle huge data volumes and complex automation needs.
The company faced four operational bottlenecks threatening its scalability: manual merchant testing consuming significant resources across 55,000+ merchants, daily merchant data synchronisation from constantly updating networks, product catalog ingestion requiring movement of massive datasets, and manual merchant onboarding which delayed new revenue-generating relationships. Without automation, these processes would demand substantial manual labour, creating cost inefficiencies and capping growth.
Zenitech deployed a dedicated team to design and build four interconnected automation projects. The Merchant Test Project automated validation testing across 55,000+ merchant domains, including deeplink capability testing and anti-scraping bypass logic. The Merchant Sync Project automated daily ingestion and synchronisation of merchant information via network-specific scrapers and API pipelines. The Product Catalog Importer built automated, repeatable data movement pipelines into Google Cloud Platform and BigQuery, creating a product catalog so extensive that advertisers reportedly found the volume daunting. Auto Sign-up automated merchant onboarding, including bypassing bot detection systems like reCAPTCHA, to accelerate the path to revenue with new merchants.
The result: eliminated manual labour costs, the ability to manage 55,000+ merchants with automated daily updates, and faster time-to-revenue through streamlined validation and onboarding.
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