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Digital transformation: are businesses being ambitious enough?

By Zenitech,
on 21st április 2022

Digital Transformation in Raconteur Sunday Times piece - Are businesses being ambitious enough with their digital transformation?

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If you read The Times, you may have seen Zenitech in the special report on digital transformation produced by Raconteur on 26 April 2022.

Download the full report here.

The report asks: “Are businesses being ambitious enough with their digital transformation?”, and looked at what digital transformation means beyond Covid, how it impacts customer experience, and whether it can drive the government’s levelling up agenda, among other issues.

They are big and important questions. Too many organisations take on digital transformation projects without a clear idea of what they want to achieve (something our joint CEO, Ed Batrouni, has addressed in his transformation series on LinkedIn).

Digitalisation, done well, offers businesses a way to streamline costs and transform business processes and customer experience. This is one of the topics joint CEO Christopher Lacy-Hulbert talked about to UK Tech News earlier this year.

We’ll continue to look at these themes ourselves over the coming weeks. Watch this space.

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