Addison Lee | Transport
Discover how Zenitech prepared London’s most trusted business-class car service for global growth.
Mobility as a Service
Founded in 1975, Addison Lee is a London-based provider of premium personal and business transport, carrying over 10 million people every year in more than 50 locations worldwide.
Renowned for an emphasis on passenger experience, the company operates a fleet of 4,000 vehicles with annual revenues over £900m. With a reputation built on disrupting the traditional London black cab industry, Addison Lee was the first to bring innovative technology to the cab ride.
With a commitment to exceptional standards of service, Addison Lee has always looked for new ways to provide its customers with increased value. This has created the drive to find new technology-driven ways to champion innovation within the business, resulting in superior client experiences in an increasingly competitive private car hire market.
Addison Lee relies heavily on IT to manage the processes associated with daily operation and with a passion for customer-led development, opportunities to streamline and automate these processes became a key focus.
After examining existing relationships with various technology providers, Addison Lee recognised it was still reliant on expensive and inefficient solutions coupled with legacy infrastructure. As a result, the business sought to find a technology partner which could resolve existing issues and drive genuine growth.
Consolidation, re-useable components, and automation
Whilst looking for a solution that could provide an immediate return on investment, Addison Lee was won over by Zenitech and its innovative approach to securing growth through technology.
Zenitech offered the premium car hire company a business case centered approach around three core pillars: consolidation, re-useable components, and automation. A strategy key for achieving both immediate and long-term value. Through a heightened focus on existing assets and incumbent technology, Zenitech’s vision was to identify opportunities to make the best use of what was already available, rather than relying on a significant upfront investment in new solutions.
Initially, Zenitech reduced costs for Addison Lee by deploying expert nearshore SCRUM teams across locations in Lithuania and Romania. These teams quickly adapted to Addison Lee’s existing workflows and could scale robustly at speed; something not easily achieved with teams based in the UK.
Meaningful growth through technology
After significant cost reduction developed through nearshore capabilities, Addison Lee employed Zenitech to direct their expertise towards its mobile technology estate. After surveying existing digital assets and suppliers, Zenitech proposed a detailed plan which would allow Addison Lee to unlock further value by leveraging existing technology, rather than investing in a totally new stack of solutions.
Following an initial twelve-week discovery period, Zenitech adopted the governance of Addison Lees’ mobile estate and replaced its existing supplier. As a result, Addison Lee experienced a 30% reduction in overall costs through effective, agile and more transparent development operations.
Furthermore, Zenitech was able to deliver value by introducing impactful automation solutions into product delivery and the QA team. This allowed Addison Lee to let go of an entrenched QA supplier who relied on slow, manual testing processes. Zenitech also built automation capabilities into the SCRUM teams, meaning 60% of development activity could be automated.
What Adisson Lee says about Zenitech
“Working with Zenitech is a joy and we quickly reached to have a close partnership. They have a proactive nature with code improvements as well as an ability to stay on top of everything. They developed the latest tech for us, so we don’t have to ever worry about falling behind. They stay on top of it for us and their knowledge and passion inspire us.”
Abhinav Shankar, Product Manager Addison Lee
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